Latest News

Jonathan Long says, “Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their... [Read more]

Ben Davis says, “It’s that time of year again; time to take stock of everything that’s happened in marketing since January. Let’s start by looking at the big talking points in SEO, with the help of some our industry’s esteemed search experts. Here’s what happened in 2016, and for more on this topic check out these... [Read more]

Jennifer Blenchard says, “I used to beat myself up and feel guilty for not getting more done in my business each year. There were so many awesome content ideas burning in my brain for videos, books, and education I wanted to create. Yet, not much was really getting done. Sure, I was busy as hell, but my content creation process wasn’t very productive.Then... [Read more]

Miriam Ellis says, “Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are... [Read more]

Bart Mroz says, “The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time. According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales. So for retail brands, there’s no more... [Read more]

Steve Young says, “In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly difficult to meet your business goals if you don’t relate with influencers, and choose to do it all alone. The concept of building... [Read more]

Ginny Marvin says, “Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. That’s according to a report from paid search insights firm AdGooroo, a Kantar Media company, based on... [Read more]

Anand Srinivasan says, “Every business owner goes through a phase of uncertainty during the launch of their first business. One question that bothers almost all of us is how you should price your product or service. Depending on your industry, you are likely to have competitors who have been in business for decades. Why should any customer pick... [Read more]

Sean Jackson says, “Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start. Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all? On today’s show, we have the queen of data analysis for Rainmaker Digital... [Read more]

Marc Wayshak says, “If you knew there was one easy technique that could completely transform your selling approach, would you want to learn all about it? The answer is yes, assuming you like making sales­ and quickly increasing your profits. There is a simple, transformative technique that actually does exists. And it’s overlooked by more... [Read more]

Sophia Bernazzani says, “Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending... [Read more]

Michael Sandstrom says, “Congratulations! So you’ve done a great job and attracted some visitors to your website. Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers. With 74.6% of online baskets being abandoned, this is no small feat. As marketers we tend... [Read more]