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Jacob Baadsgaard says, “Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions... [Read more]

Josh Steimle says, “As Benjamin Franklin wrote, “Nothing is certain except death and taxes.” He might as well have added that it’s a near certainty that writers will trot out lists of predictions at the beginning of any new year. I won’t exempt myself from that rule, but whereas many are content to predict new trends, I’ll restrict... [Read more]

Maggie Bar says, ““Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds... [Read more]

Gal Rimon says, “You’ve decided to use gamification in 2017, and you want to choose the best platform. Gamification is actually a high-risk choice, because if you use it, you can’t afford to get mediocre results. You want to shine as the one who had the vision, creativity, and courage to use it and transform your business and engagement.... [Read more]

The CBS Formula is a comprehensive start-up kit that can sreamline your work to create your next (or first) business online. It starts with video training that explains, in layman’s language, how to build an online business from scratch. Damon Nelson, your trainer, knows how to make his directions plain, using simple words and simple concepts. Using... [Read more]

Carlton Doty says, “My colleagues Melissa Parrish, Richard Joyce, Susan Bidel and I spent a lot of time since the US Presidential election researching the effect of the so-called “fake news” epidemic. Why is this so prominent, and why now? The truth is this 2016 election cycle shed an enormous spotlight on a nagging problem for advertisers... [Read more]

Dan Tyre says, “Do you know a top sales rep who is a hard closer and exceeds her number every month? I bet you do — lots of people do. I speak 50 times a year around the world about inbound marketing and sales — the modern way to connect with prospects and give them control. Inbound empowers marketers and salespeople to engage prospects... [Read more]

Bharat Anand says, “You are an entrepreneur, or aspire to be one. And, over and you, you hear three mantras for success in our digital world: Make the best product you can. Maintain focus. Track your competitors closely, and mimic what they do when they succeed. But, in fact, you need to think again. Why? Because Following these mantras is precisely... [Read more]

Russell Glass says, “I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands... [Read more]

Katie Kelly says, “Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human. With 41.8m people online in the UK who spend on average 25 hours a week connected, being online forms a large part of our lives. But we crave social relationships and... [Read more]

Simon Penson says, “Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel... [Read more]

Bruce McKenzie says, “Business owners love the idea of making all customers loyal customers. But, in reality, fostering true customer retention is about as easy as Donald Trump giving a soft-spoken speech: You think it’s probably within the realm of possibility, but it’s unlikely. The importance of customer retention vs. customer acquisition... [Read more]