Latest News
‘How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now’ – MOZ
Joe Robison says, “Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s... [Read more]
‘Cart abandonment emails: Creating content that maximises conversions’ – EConsultancy
Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives... [Read more]
‘Why SEO & lousy content don’t mix’ – Search Engine Land
Ryan Shelley says, “We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else. According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million... [Read more]
‘8 Expert-Approved Tips for Creating Your First Online Course’ – AWeber
Olivia Dello Buono says, “The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion. But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world. In this week’s #EmailChat, we... [Read more]
‘Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences’ – Marketing Land
Tim Peterson says, “Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now... [Read more]
‘The Most Shared MarketingExperiments Content from 2016’ – MarketingExperiments
Paul Cheney says, “Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times. Read on to view what our audience... [Read more]
‘The Biggest SEO Mistake Is Lack of Distribution’ – Entrepreneur
Jason Parks says, “One of the most common mistakes I see amongst companies investing in SEO is that they’ll write 4-5 internal blogs per month. When it comes to external blogs and distribution, there is no defined strategy. Zilch. Nada. Why External Content is Crucial Backlinks are the foundation of Google’s algorithm. If you want... [Read more]
‘Digital Customer Experience ROI: (How To) Show Me The Money’ – Forrester Blogs
Ted Schadler says, “Forrester’s clients frequently ask us how to build the business case for customer journey mapping, particularly for digital experiences and digital products. We have proven that better customer experiences drive revenue in industries with low switching costs. But what about investments in customer journey mapping? Now... [Read more]
‘5 things that are going to change the lives of marketers in 2017’ – Mashable
John Raampton says, “Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO have to delegate and make informed purchase decisions. Automation has made the work of marketing teams easier, but with so many tools now available, it can be very difficult... [Read more]
‘How three travel brands deliver superior customer service’ – EConsultancy
Nikki Gilliland says, “According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up. Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50. This reflects how the travel sector is leading... [Read more]
‘The Evolution of the Strategic CMO [Infographic]’ – HubSpot
Sophia Bernazzani says, “As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies... [Read more]
‘Yahoo to Change Name, Lose Marissa Mayer as Board Member’ – Entrepreneur
Tom Brant says, “Yahoo CEO Marissa Mayer will step down from the board of directors and the internet giant will change its name to Altaba, Inc. after part of the company is sold to Verizon, according to a Monday filing with the Securities and Exchange Commission. Verizon announced plans to acquire Yahoo in July for approximately $4.83 billion.... [Read more]
