Latest News
‘How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]’ – HubSpot
Kate Taylor Mighty says, “Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.But... [Read more]
‘Seriously, Google, can you just make exact match exact?’ – Search Engine Land
Daniel Gilbert says, “In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords.If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants”... [Read more]
‘Sysadmins: You’re All Developers Now’ – Forrester
Chris Gardner says, “In a past life I was a system administrator, or “sysadmin”. I enjoyed it, but even in those halcyon days of remoting into servers and driving to the office at 2 AM (hoping the server room wasn’t on fire), I knew I had a limited shelf life. It wasn’t until years later that I fully understood why:Administrators... [Read more]
‘Will Linking to Wikipedia Hurt Your Google Ranking?’ – Small Business Trends
Antony Maina says, “Over the years, there has been so much debate about how links, both outbound and inbound, can affect a website’s Google ranking. So it’s not surprising that recently another question has been making the rounds.What’s the SEO Impact of Linking to Wikipedia Pages?Recently, Jon Tromans, a Twitter user, asked webmaster... [Read more]
‘A Proven 14-Part Framework for Kicking Off Account-Based Sales ‘ – HubSpot
Aja Frost says, “It’s usually no easy feat for a sales organization to transition to an account-based model.Depending on your current process, you might need to start from scratch. For example, if you currently have a large team of business development reps (BDRs) finding and qualifying leads for account executives (AEs), moving to account-based... [Read more]
‘About.com rebrands with new standalone sites to target different interests’ – EConsultancy
Nikki Gilliland says, “For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and – with its latest title ‘The Spruce’ – home and décor.It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually... [Read more]
‘The Death of Traditional Advertising and the Rise of Originality’ – Entrepreneur
Jack McNamara says, “Traditional advertising is dead.I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the... [Read more]
‘5-year trends in artificially intelligent marketing’ – Martech Today
Daniel Faggella says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence.Five... [Read more]
‘Google to further dilute exact match in AdWords; will ignore word order & function words’ – Search Engine Land
Ginny Marvin says, “In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry.On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on — will be broadened... [Read more]
‘Instagram opens shoppable organic posts to more businesses in the US’ – Marketing Land
Tim Peterson says, “Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds.After testing shoppable organic posts with 20 brands since November 2016, Instagram is opening up the feature so that more businesses in the US can augment their photos with product information and... [Read more]
‘Minding the digital skills gap: top tips for aspiring modern marketers’ – EConsultancy
Donna-Marie Bohan says, “At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the... [Read more]
‘Pros and Cons of Selling On Amazon’ – Business.com
Phil Masiello says, “Selling on Amazon is a necessity for e-commerce brands. But learning how to sell correctly and avoid some of the pitfalls is essential for success.If you start asking around, there’s a good chance you’ll find people who have made online purchases through Amazon. In fact, you’ll probably have a harder time... [Read more]
