Latest News
‘6 Steps to Transform Your Agency Leaders Into Consistent Content Creators’ – HubSpot
Kelsey Meyer says, “If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so... [Read more]
‘What the commodification of (Snapchat) Stories means for marketers’ – EConsultancy
Bola Awoniyi says, “You can’t go anywhere on social media without seeing the Stories format being used. If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital... [Read more]
‘How Email Can Boost Your Freelancing Reputation’ – Entrepreneur
Thomas Smale says, “When you’re a freelancer, you want to be widely and favorably known. Of course! A positive reputation gives your leads and potential customers assurance that you can help them in the right way. Your reputation also reflects your status as an expert in your niche and serves as confirmation that you can be relied on to deliver... [Read more]
‘Facebook Advertising Benchmarks for 18 Industries’ – MarketingProfs
Ayaz Nanji says, “The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education,... [Read more]
‘Engaging Your Audience on Social Media: Which Sites Work Best for You?’ – Business.com
Scott Gerber says, “Reaching out to share your message is a time-consuming process, and a great deal of thought goes into message, medium and method. Social media sites provide a means to get a particular idea out to an audience. Some sites work better for imagery, including videos, while others are good platforms for sharing written content. Engaging... [Read more]
‘Why Annual Social Media Policy Reviews Are Necessary’ – Entrepreneur
Megan M. Biro says, “With new social media platforms cropping up all the time, workplace social media rules must go beyond simply discouraging employees from putting off deadlines to play with Snapchat filters. In fact, your corporate social media policy could probably use some updating right now, and on at least an annual basis moving forward... [Read more]
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Whether your business is primarily offline (as a “brick and mortar” store in some city) or entirely online, you need a presence online that draws people into your business and interests them in what you have to offer. Even offline businesses need a way that people can find them online since more and more, that’s how people do their... [Read more]
‘How to Create a Brilliant Newsletter People Want to Read’ – CMI
Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a... [Read more]
‘Preparing for local reach in a ‘post-rank’ world: Get your data in line’ – Search Engine Land
Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking... [Read more]
‘Twitter to bring pre-roll ads to Periscope videos’ – Marketing Land
Tamar Weinberg says, “Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just... [Read more]
‘Tricky Triggers: Understanding shopping cart abandonment compliance’ – Experian Marketing Forward
Alex Krylov says, “Globalization affects retailers in a number of ways. Complying with commercial laws wherever they have brick-and-mortar stores is one such impact. Navigating through privacy rules that impact e-commerce efforts is another. There is one blind spot in particular that deserves attention — sending shopping cart abandonment... [Read more]
‘Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics’ – Entrepreneur
AJ Agrawal says, “What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Customer service doesn’t always generate the same media buzz as other brand practices, but it’s the... [Read more]
