Latest News

Antony Maina says, “Mention spam and the first thought in your head might be of those unwanted emails promising easy money and get rich quick schemes that cram your inbox. But what you might not know is that another kind of spamming can have detrimental effects to your small business’s online presence too. That’s even if you never press... [Read more]

Joe Griffin says, “If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level. But how do you find that right someone? It might take a little time, but if you follow this six-step... [Read more]

Barry Levine says, “Live-streamed video took another step toward becoming a new kind of broadcasting with the release today by Traction Labs of its Live Suite. The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded... [Read more]

Casie Gillette says, “If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change... [Read more]

Wayne St. Amand says, “It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity to market to customers on social media — for a bargain price. In fact, research shows that... [Read more]

Marc Wayshak says, “Are your prospecting emails ignored all the time? If the answer is “yes,” you’re not alone. Most salespeople today struggle to write sales emails that convert to actual business. But before you take it personally, try putting yourself in the shoes of your prospects. High-level prospects receive hundreds of prospecting... [Read more]

Kristopher Arcand says, “The dust is settling after last week’s exciting Super Bowl. Emotions certainly ran high for those watching the game. Here at Forrester, we were also interested in the longer-term sentiment about the ads that aired during the show. So we reached out to consumers again after a week to capture consumers’ reactions to... [Read more]

MOz team says, “We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns”. How... [Read more]

Annie Pilon says, “When a company sees its value decrease by hundreds of millions of dollars, that’s usually considered to be a very bad thing. But not for Yahoo (NASDAQ:YHOO). The company is still in buyout talks with Verizon. But after a series of recent data breaches, Verizon wants to cut the purchase price by about $250 million. This is... [Read more]

Jason Puckett says, “It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search... [Read more]

Erik Matlick says, “Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies in this industry push boundaries to innovate, and as a collective, often push back against attempts to standardize or regulate that innovation. Take viewability as an example. The... [Read more]

Anna Shirley says, “A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many of us have been running TrueView campaigns on YouTube from within AdWords for a while, but how many of the newer or updated features are you taking advantage of? First,... [Read more]