‘Engaging Your Audience on Social Media: Which Sites Work Best for You?’ – Business.com

Scott Gerber says, “Reaching out to share your message is a time-consuming process, and a great deal of thought goes into message, medium and method. Social media sites provide a means to get a particular idea out to an audience. Some sites work better for imagery, including videos, while others are good platforms for sharing written content.

Engaging your target audience means generating revenue and creating brand awareness. But where should you look to focus your efforts?

10 members from YEC share their favorite social media sites for finding and engaging the audience they need to reach.

1. Facebook

I have to go with Facebook on this one. Its most recent algorithm allows you to focus in on a specific demographic and psychographic, and effectively targets audiences when pitching products. – Rakia Reynolds, Skai Blue Media

2. Snapchat

More people seem to be on Snapchat than the other social networks, and it speaks more to the millennial audience that my business is targeting”.

Engaging Your Audience on Social Media: Which Sites Work Best for You?

Business.com