‘How to Create a Brilliant Newsletter People Want to Read’ – CMI
Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now.
They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.
The blog you’re reading right now — Content Marketing Institute — is ticking toward nearly 200,000 subscribers, a huge number that helps it to continue engaging readers on a regular basis”.
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