‘How to Create a Brilliant Newsletter People Want to Read’ – CMI
Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now.
They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.
Take for example theSkimm, a newsletter with a daily roundup of interesting articles. Launched in 2012, it has amassed over 4 million subscribers.
Newsletters work for business-to-business brands too — with AppSumo, an email list offering regular deals, having over 700,000 active subscribers.
The blog you’re reading right now — Content Marketing Institute — is ticking toward nearly 200,000 subscribers, a huge number that helps it to continue engaging readers on a regular basis”.
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