Latest News
‘Google ‘can’t guarantee’ ads won’t appear by offensive content, Eric Schmidt says’ – Mashable
Patrick Kulp says, “Google can’t say for certain that ads placed with its various massive platforms won’t end up near an offensive video or website. At least that’s the opinion of Eric Schmidt, chairman of Google’s parent company, Alphabet, and the most prominent public face of the search giant. Schmidt conceded the point... [Read more]
‘Here’s How to Build a Wildly Engaged Following’ – Small Business Trends
Jeff Charles says, “Why is it so hard to get people interested in what you’re doing? Seriously. So many other companies and bloggers make it look so easy. But it’s not. Even for them. Building an engaged following takes much time and effort. You have to make sure you’re giving a distinct value that others are not giving. The tips given... [Read more]
‘Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps’ – CMI
Jodi Harris says, “If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target... [Read more]
‘The Most Effective Tactics for Growing Email Lists’ – MarketingProfs
Ayaz Nanji says, “Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. The report was based on data from a survey of 225 marketers based in the United States (39% work for B2C firms, 36% for B2B firms, and 25% for hybrid B2C-B2B firms). Some 45% of respondents... [Read more]
‘How AI will shape the future of search’ – Martech Today
Barry Levine says, “There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s... [Read more]
‘Advice on How to Make the Case for a Customer-centric Transformation’ – MarketingSherpa
Courtney Eckerle says, “Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first... [Read more]
‘Beware these 7 sneaky PPC attribution tricks’ – Search Engine Land
Andrew Goodman says, “PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to achieve them. As competition mounts, an account manager may decide... [Read more]
‘How changes to consumer privacy law might impact marketers and martech’ – Marketing Land
Greg Sterling says, “TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of Congress could bring massive change in regulatory policy and consumer protection. Indeed,... [Read more]
‘3 Strategic Ways to Get Links to Your Website’ – Copyblogger
Brian Clark says, ““Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now,... [Read more]
‘How we built our Facebook chatbot: What does it do, and what’s the point?’ – EConsultancy
David Moth says, “Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing. As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots. This inspired us to launch... [Read more]
‘Local SEO Spam Tactics Are Working: How You Can Fight Back’ – MOZ
Casey Meraz says, “For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it seems these... [Read more]
‘Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI’ – MarketingProfs
Mo Harake says, “A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There’s no way of knowing: You need to identify acquisition costs, marketing spend, lifetime value, and more; you need to compare stat A with stat B. In short,... [Read more]
