Latest News
‘4 major barriers to being linkable’ – Search Engine Land
Julie Joyce says, “When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and... [Read more]
‘How to Get Better Marketing Talent’ – HubSpot
Grant Cardone says, “When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I dunno,” would’ve been my honest answer. It’s... [Read more]
‘Five things to know about the possible Twitter subscription service’ – EConsultancy
David Moth says, “It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering. Here’s what you need to know about “Twitter Pro.” 1. Twitter is currently researching whether there’s enough interest to make a... [Read more]
‘Podcasters: Stop Looking for an Audience (and Let Them Find You)’ – Copyblogger
Jon Nastor says, ““Three … two … one … Ready or not, here I come!” My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her. Hide-and-seek, a game played out millions of times. If you don’t know, hide-and-seek is a popular children’s game in... [Read more]
‘How to Make Sure Your Digital Marketing Strategy is Results-Driven’ – MOZ
Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis.... [Read more]
‘AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads’ – Search Engine Land
Ginny Marvin says, “Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist... [Read more]
‘How to Use Events to Create Cross-Channel Marketing Success’ – MarketingProfs
Laura Forer says, “As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For example, event marketing helps brands collect demographic... [Read more]
‘Pay-per-visit mobile ad model uses AI to predict store visitation’ – Marketing Land
Greg Sterling says, “UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit basis. What that means is that advertisers will pay only for customers (or potential customers) that visit their business locations. It’s called “Blis Futures” and uses AI and audience... [Read more]
‘Facebook Adds Nearly Everything Snapchat Does to Its Main App’ – Entrepreneur
Nicole Lee says, “Facebook’s quest to mimic Snapchat is undeniable at this point. In just the last few months, Instagram, Whatsapp and Messenger have all integrated some form of Stories — a disappearing slideshow format that Snapchat is famous for — while Facebook Live dabbled in Snapchat-esque selfie filters. Now, after... [Read more]
‘Inside chatbots’ year of growing pains: ‘We’re at an inflection point’ – Marketing Land
Tim Peterson says, “A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that... [Read more]
‘Study: PPC cannot accurately identify winning organic titles’ – Search Engine Land
Brian Wood says, “Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult... [Read more]
‘How 12 Sales Experts Handle Objections in 2017’ – HubSpot
Irina Nica says, “The question isn’t whether your prospect has objections — it’s whether you’ll get to hear those objections and if you’re capable of resolving them. Every buyer has at least one major reason not to buy. This reason has been preventing them from pulling the trigger for the last few weeks, months,... [Read more]
