Latest News
‘9 Social Media Goals to Set for Your Business’ – Entrepreneur
Alfred Lua says, “The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today... [Read more]
‘Loyalty programs are losing their sway: here’s what brands can do about it’ – Econsultancy
Patricio Robles says, “Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs. The consulting firm polled 25,000 consumers around the world, of which 10% were located... [Read more]
‘What Working at a Social Media Company Taught Me about ROI’ – Entrepreneur
Scott Brandt says, “For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together — promotions, an engagement, our children’s birthdays. What had originally begun as an opportunity to learn from other professionals, has grown into a valuable friendship. While... [Read more]
‘Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss’ – Search Engine Land
Barry Schwartz says, “Recently, we’ve noticed complaints from webmasters that their image search traffic from Google has dropped significantly, specifically from countries like Germany, France and other countries outside of the US. The traffic drop is due to Google releasing the 2013 version of the Google Images design to more countries over... [Read more]
‘Three things marketers must do to keep CX real’ – Martech Today
Brent Sleeper says, “Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy A of Silicon Valley. If you’re a tech marketer, I’m sure you’ve encountered it at least once over the course of your career. While I won’t get into the stereotypes that let that... [Read more]
‘Why Video Has Become THE Hottest Digital Marketing Trend’ – Small Business Trends
Megan Totka says, “Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses... [Read more]
‘Google releases new video on how to hire an SEO consultant’ – Search Engine Land
Barry Schwartz says, “Google has added a new video to their do you need an SEO help document page. The 11-plus-minute video walks people through the process of hiring an SEO consultant or firm. It tells them what to look for, what questions to ask, what some of the red flags are and more. Maile Ohye from Google is the face of the video, and she... [Read more]
‘Improving the social shopping experience: Facebook Shoppable Feed ads’ – Marketing Land
Laura Collins says, “Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads,... [Read more]
Leadz software builds your audience and engages it #ad
Social marketing is (rightly) proclaimed as one of the most important tools an online marketer has. But for it to be helpful to you, you will need to build your audience and build their loyalty you, so that what you post on social media is read and accepted by people in your niche market. If people are eager to see your latest content and read it from... [Read more]
‘Want to Scale Up Your Content Operations? 4 Things to Think Big About’ – CMI
Marcia Riefer Johnston says, “Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more... [Read more]
‘SEO Strategy in 2017: What’s Most Important?’ – Entrepreneur
Nathan sinnott says, “Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture... [Read more]
‘The State of Video Marketing 2017 [New Data]’ – Forrester
Adam Hayes says, “It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand... [Read more]
