‘How to Increase Mobile App Engagement With Push Notifications’ – Entrepreneur
Kimberly De Silva says, “The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by this year.
However, simply having an app is not enough to win over mobile users. Most people only use 6 to 10 apps each week. And when it comes to new downloads, only 3.3 percent of Android apps and 3.2 percent of iOS apps still had active users after 30 days.
So, how do you get people to download your app, and even more importantly, keep using it after initial installation? The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
You should focus on these two metrics: mobile app engagement and mobile app retention. While both are subjective metrics, high engagement and retention make for a successful app. More specifically, engagement refers to how active users are on the app (e.g. how many user sessions per month). Retention, on the other hand, focuses on the percentage of app users who return to the app (e.g. how many users return within three months of the first session)”.
How to Increase Mobile App Engagement With Push Notifications
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