‘Twitter is adding pre-roll ads to Periscope’ – Mashable
Kerry Flynn says, “Twitter has opened up another place for video ads, the buzziest online advertising sector, as it looks to find more revenue for its flight to profitability this year.
Starting Tuesday, select partners can apply to have ads run in front of Periscope videos.
These pre-roll ads come at an important time for Twitter — though isn’t it always an important time (cc @realDonaldTrump)? The company, which Wall Street has obliterated for a lack of user growth and an utter loss of faith in leadership, is trading at record lows. Meanwhile, Snapchat is gaining the respect of the Street and pretty much everyone else (imitation is the sincerest form of flattery, right?).
The release also comes at an uneasy time in the online video advertising industry. YouTube is currently facing intense scrutiny from big name brands who have found their ads placed within or on top of YouTube videos promoting terrorism and extremism. Mashable reported ride-hailing giant Lyft was a victim and immediately pulled its ads from the platform.
Back to Periscope: The introduction of ads directly to Periscope videos arrives just two days after the app’s second birthday.
Why now? Matthew Derella, Twitter’s VP of Global Revenue and Operations, noted the success they’ve seen of the pre-roll format on other Twitter video”.
Comments are closed.