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There are many factors that influence the success of a site. The most important is the content. Top quality content can me even poorly designed sites beloved by visitors.Beyond that, though, there are technical issues that can influence search engine ratings of a site, things like security, speed performance, mobile friendliness and SEO.We just came... [Read more]

According to Influencer 2.0 report,  71% of marketers state that they are designing strategic influencer marketing programs are strategic and 67% want to drive lead generation through the use of influencer marketing.Now if you want to make money using the influencer marketing, here are some tips shared by Entrepreneur contributor AJ Agrawal.Agrawal... [Read more]

You can use stock photos to make your ads, blog posts and other content more appealing. Entrepreneur’s Ash Read has shared a guide to help marketers use stock photos in marketing.Ash says, “When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that simply “looks nice.”Stock... [Read more]

Social media has empowered marketing by making the advertising option available. But even without opting for advertising, you can still market on Facebook and other social media platforms.With great content and attention grabbing headlines you can appeal to masses and get more shares on social networls.Small Business Trends’ Matt Mansfield has... [Read more]

Amy Harrop says that becoming a successful publisher is within the reach of anyone.Best of all, you can be a successful publisher with little or no original content.Harrop has been experimenting with something called Companion Publishing, that allows you to quickly and easily create content that needs little-to-no-writing and that leverages hot trends,... [Read more]

MOZ has published another whiteboard Friday video featuring Rand Fishkin. In this video Rand shares the SEO best practices for canonical URLs.The MOZ team says, “If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its... [Read more]

ON24 has released the ‘2017 Webinar Benchmarks Report’. The report features webinar hosting and marketing tips for marketers based on more than 16,000 webinars.The ON 24 teams says, “For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle... [Read more]

Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations.According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through... [Read more]

Through Posts, Google has brought a new way to help marketers share relevant, fresh content with people searching for products and services.By rightly using the Google Posts, marketers can enhance their content marketing efforts and gain a fair share for their marketing.Search Engine Land columnist Joy Hawkins has shared twelve tips to improve chances... [Read more]

Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT.The webinar will reveal techniques to help marketers improve their conversion rate and revenue.Webinar speakersRuben Ugarte, Founder, Practico AnalyticsThue Madsen, Marketing... [Read more]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017.Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT.The webinar will help participants to learn the lead generation tactics.Webinar speakersJessica Green – Sr. Director of Sales, MarketoBrian Glover – Principal Product Marketing Manager, MarketoMarketo... [Read more]