‘Five keys to managing your online reputation in Google search’ – EConsultancy

Marcus Tober says, “Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?

UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.

As so much of what people do online starts with search, a big part of managing your online reputation relates to search engines: trying to control and influence what appears when someone performs searches of your brand, key people and products and services.

It’s not just about driving out negative mentions

Most people assume that this is mainly about getting rid of negative content (such as in the UC Davis example) or pushing negative references lower while improving the rankings of positive material residing on your website or blog. But managing your online reputation goes beyond taking away negatives”.

Five keys to managing your online reputation in Google search

EConsultancy