‘The Beginner’s Guide to Retargeting Campaigns’ – HubSpot
Kate Taylor Mighty says, “If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be tough to know how to get started.
In this article, we’ll cover the basics of retargeting and the ROI, lead generation, and lead conversion benefits it can bring to your marketing efforts.
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness.
Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the largest marketing budgets”.
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