Snapchat Introduces Self-serve Platform for Vertical Video Ads
Snapchat has introeuced a new self-serve platform ‘Snapchat Ad Manager’ for its vertical video ads. According to Marketing Land, this tool will be made available from the next months and it will feature Snapchat’s all targeting options.
Tim Peterson says, “Snapchat has been testing the self-serve ad-buying tool, called Snapchat Ad Manager, with more than 20 brands and plans to open it up next month to all advertisers in these countries: United States, Canada, Mexico, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Spain, Sweden, Switzerland, Netherlands, UK, Argentina, Australia, Brazil, Chile, Colombia, New Zealand, Peru, Saudi Arabia, Turkey, United Arab Emirates. Advertisers who want early access can apply on Snapchat’s site to be added to the test group”.
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