Matthew Humphries says, “Twitter needs to generate more revenue while enticing more people to sign up and use its service for the long-term. Advertising so far isn’t bringing in the dollars, and users don’t particularly like ads anyway, so a new tack is being considered: paid subscriptions.

Twitter offers both its main web interface and Tweetdeck to access the service alongside mobile apps. According to The Verge, it’s Tweetdeck where the paid subscriptions would come into play. A more advanced version of the Twitter client would be developed offering “marketers, journalists, professionals and others” more insights into what is happening on Twitter.

In return for your monthly subscription, paid users would get access to “alerts, trends and activity analysis, advanced analytics and composing and posting tools all in one customizable dashboard.” Twitter views it as a way for professionals to monitor and grow their audiences, while at the same time removing advertising from the equation”.

Twitter Is Thinking About Paid Subscriptions

Entrepreneur

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