Facebook Publishes ‘Principles for Publishers’ for Improving Integrity of News Feed
In its drive to provide meaningful and relevant content in the News Feed, Facebook has published ”Principles for Publishers’ guiding publishers to publish content that can improve the integrity of news feed.
In a Facebook announcement, company’s News Feed VP Adam Mosseri states that people need meaningful and informative stories in the news feed and publishers should address this concern.
Facebook has encouraged the publishers make their content meaningful, informative and more
Focusing on meaningful content, Mosseri says, “When ranking News Feed based on how meaningful each story is to each person, we look at many personal signals, such as how close someone is to the person or page posting, stories they’d want to talk to their friends and family about, spend time reading, and videos they’d spend time watching. We also look at more universal signals like the overall engagement (likes, comments, shares) that a post has. Publishers should focus on understanding the audiences they want to reach, so they can create content meaningful to them”.
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