Affiliate Marketing is a domain that attracts marketers who have little to invest. This domain of marketing has brought in win-win situation for both brands and the marketers affiliated to them.

Econsultancy’s Andy Favell has published a short guide to affiliate marketing covering click-fraud, coupons and cash-back, alternative affiliate models etc.

On growth of affiliate marketing, Facell says, “Affiliate marketing has quietly become a substantial business and is driving good returns for advertisers and publishers. In the UK advertisers spent £1.39 billion ($1.77 billion) in 2016, according to the IAB / PwC Online Performance Marketing (OPM) Study (April 2017), creating £17.6 billion in ecommerce revenue.

10 years ago, at the time of Robertson’s comments, Econsultancy estimated the affiliate marketing industry drove just £2 billion in ecommerce revenue.

The US market isn’t as closely monitored. But a report by Forrester / Rakuten (Feb 2016), reported by eMarketer, predicted US advertisers would spend $4.78 billion (£3.75 billion) on affiliate marketing in 2016, about 7% of total ad spend”.

A dive into the murky, but very important world of affiliate marketing

Sharing is caring