Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales.

HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects.

Agius says, “As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?

It’s that last point that’s often at the root of employee dissatisfaction — and good communication starts before new hires even begin work. Many times, the key is providing the foundation of a formal onboarding program. It’s something that 98% of executives say is crucial to employee retention, as it can help bring new hires up to speed quickly and accurately, as well as establish mutually realistic expectations between employees and managers”.

Onboarding Checklist: A 90-Day Framework for Content Teams

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