Facebook has updated its new feed algorithm to stop people from spamming in it. It will show quality links in the news feed and reduce the influence of spammers.

Adam Mosseri, VP, News Feed says, “Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s feeds. Our research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation. As a result, we want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers. Of course, this is only one signal among many others that may affect the ranking prioritization of this type of post. This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates.

One of our core News Feed values is that News Feed should be informative. By taking steps like this to improve News Feed, we’re able to surface more stories that people find informative and reduce the spread of problematic links such as clickbait, sensationalism and misinformation”.

News Feed FYI: Showing More Informative Links in News Feed

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