Google is experimenting with VR ad formats at its Area 120 workshop. The Google team is trying native, mobile VR ad format in the beginning.

Area 120’s Aayush Upadhyay and Neel Rao say, “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.

Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users. Our Area 120 team has seen some encouraging results with a few test partners, and would love to work with the developer community as this work evolves – across Cardboard (on Android and iOS), Daydream and Samsung Gear VR”.

Experimenting with VR Ad formats at Area 120

You May Also Like These Topics...

A Beginner’s Guide to How Google Ads Work [Guide]

Google Ads is the leading online advertising platform for placing ads on search engine results pages. Most Internet ad campaigns are powered by Google. MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use Google for […]

Sharing is caring

These Google Ads Strategies No Longer Work in 2022 [Video]

Aaron Young has published a new video featuring the Google Ads Strategies that no longer work in 2022. He says, “Over the past 12 months Google Ads has made some major changes to their platform, because of these dramatic changes I want to take you through the Top 3 Google Ads strategies that no longer […]

Sharing is caring

Improving Click-Through Rate in Google Ads

Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it. WordStream has published an article featuring 12 ways to improve your click-through rate in Google Ads. The […]

Sharing is caring

What Is Cost Per Click (CPC)? [Answered]

Search Engine Journal contributor Brooke Osmundson has published an article explaining the Cost Per Click (CPC) bidding. She says, “CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and when to […]

Sharing is caring
Sharing is caring