Observe these email marketing campaigns before planning your next
Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns.
HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well.
Kolowich says, “Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers’ time — and inbox space — with another email, every message must have a point to it.
You probably receive enough emails as it is, and it’s tough to know which newsletters are worth subscribing to, so we’ve curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great — or just skip ahead to the brands you already know and love”.
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