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Content Marketing is seen as an integral part of a brand’s marketing strategy. And some marketing are using it to directly make money online. Entrepreneur contributor Nathan Chan has shared four ways marketers can make their content marketing efforts more fruitful. Chan says, “If you want to be successful, you need to know exactly what you’re... [Read more]

With Instagram takeovers brands and influencers can collaborate and grow their audience by cross-promoting their content. Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. With an Instagram takeover brands can grow their Instagram audience, boost community engagement,... [Read more]

Content Marketing Institute is hosting a webinar on ‘Killing Marketing: From Cost Center to Profit Center’ on Wednesday, June 7 at 2.00 pm EDT. This webinar attendees will learn how to drive direct revenues and cost centers from a content marketing initiative. Webinar speakers Joe Pulizzi, Founder, Content Marketing Institute Robert... [Read more]

Content Marketing Institute is hosting a webinar on ‘Building Frameworks That Fuel Digital Marketing Performance’ on Wednesday, May 31 at 2.00 pm EDT. This webinar attendees will learn about major market trends that are shaping content and SEO convergence and more. Webinar speakers Robin Kamen, Head of Content Marketing Advisory Services, NewsCred Andy... [Read more]

According to 2017 Email Marketing Industry Census 67% marketers have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes. This report also stated that 30% marketers to use personalization as a strategy in their email marketing efforts. Right way to follow-up can enhance the possibilities of email marketing... [Read more]

JavaScript-enabled indexing allows webmasters to get closer to the search engine and see the page as the user sees it. MOZ’s Will Critchlow has shared an article on JavaScript-enabled indexing providing information and tips on it. Critchlow says, “Despite the incredible work-arounds of the past (which always seemed like more effort than... [Read more]

The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet... [Read more]

Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing... [Read more]

According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers... [Read more]

If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts. Here’s what the IM Video Masters course can do for you. • Show you how to create stunning videos, even if you have never made a video in your whole life. • Show you the simple... [Read more]

Google has launched Ads Data Hub for AdWords advertisers. According to Google, this new tool will help advertisers to get more detailed insights from their campaigns across screens while also protecting user privacy. The Ads Data Hub will work with YouTube, Google Display Network and DoubleClick. More about Ad Data Hub It gives advertisers access... [Read more]

Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting... [Read more]