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Having a focus on a niche is a prerequisite for success in content marketing. With this step you can build a community of like-minded people. Marketing Land columnist Rachel Lindteigen has published an article focused on how to chose the right niche for your content marketing. Lindteigen says, “Specializing leads to better results, whether you’re... [Read more]

Word of mouth is one of the most powerful ways to make your brand grow. It is one of the surefire ways to get desired results to boost your sales. Econsultancy columnist Nikki Gilliland has posted about how five brands were able to improve their business through word of mouth marketing. Gilliland says, “With 92% of consumers now trusting a... [Read more]

One of the ways to find out about the popularity of your content is to know how many people share it with others. Social sharing is one of the ways our content distribution is boosted. Econsultancy writer Kevin Gibbons has shared some statistics on how more than 87% of marketers fail to track their content’s sharing. Gibbons says, “Traditional... [Read more]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen,... [Read more]

MarketingProfs is hosting a webinar on ‘Artificial Intelligence for Marketing: Getting Started’ on Thursday, September 21 at 12.00 pm ET. The webinar participants will get a glimpse of how they can venture into apply AI for their marketing efforts. MarketingProfs team says, “Artificial intelligence (AI) is having its moment. Maybe... [Read more]

Bing has opened its Dynamic Search Ads (DSA) pilot for all US advertisers. According to Bing team, the DSA will help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions. Eugene Goldenshteyn & Grant Oliveira say, “Dynamic Search Ads re-envision the way that text ad campaigns... [Read more]

What does that phrase (“chrome extension lead magnets”) mean? It means that you can build a new feature into the Chrome browser as an extension and that you can use this extension to improve your marketing, such as offering a freebie that can attract customer to sign up for your news, buy your product and more. ChromEngage creates Chrome... [Read more]

The Quora Ads platform has announced the availability of Website Retargeting. It is intended to help marketers reach visitors to their website with Quora Ads and bring them back. Here is how it will work: In the Quora Ads manager, you can create an audience of users who visited different parts of your website. You can then target that audience of website... [Read more]

Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in their imagery. Facebook’s Baraa... [Read more]

Forrester is hosting a webinar on ‘The convergence of adtech and martech is inevitable’ on Wednesday, August 23 at 11.00 am EDT. Webinar Speaker Mary Pilecki, Vice President, Research Director, Forrester Melissa Parrish, Vice President, Research Director, Forrester Forrester team says, “During this webinar, Forrester thought... [Read more]

Google AdWords advertising program has long been proved a an affordable and best advertising solution for the brands and marketers. Since Google owns more than 71% of the search market share, AdWords is the best ad solution at the time. Making effective ads is though a challenge for the marketers. A well-designed and well-purposed ad can do magic. HubSpot’s... [Read more]

Customer testimonials help you influence more people since it is an authentic piece that speaks for you. Well-designed testimonial pages can speak even better for you and your brand. HubSpot columnist Lindsay Kolowich has shared nine examples of impactful testimonial pages. Kolowich says, “When potential customers are researching you online, they’re... [Read more]