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Transactional emails are the emails that are triggered by a user interaction on your site. These emails bring an important opportunity to interact with the customers. Personalization plays an important role in achieving success in your transactional email campaigns. HubSpot writer Kevin George has shared tips along with examples on how to deal with... [Read more]

Organizations need to plan an effective SLA (Sales & Marketing Service Level Agreement) define exactly what a customer will receive from them. An SLA details marketing goals and the sales activities that will be carried out. HubSpot’s Ellie Mirman has shared four tips to create right SLA for your organization’s marketing department. On... [Read more]

Content creation and marketing is one of the best ways you can make money online. Quality content can help you sell your products and services and also you can ask people to pay for accessing your content. Joe Pulizzi of Content Marketing Institute has shared ten ways you can make money from content marketing. Pulizzi has focused on advertising, sponsorship,... [Read more]

Right content helps marketers make customers happy and so loyal. Crafting quality content is a challenge and one need to put in the best efforts for producing great content. CMI contributor Michele Linn has shared seven tips to help marketers create great content and win at content marketing. Linn says, “Be better. This simple mantra always plays... [Read more]

A good search engine rank matters. Marketers and webmasters design various tactics to attract search engines to their sites but a few could make it. Search Engine Land columnist David Freeman advocates the integration of paid and organic search into a single holistic search strategy. Freeman has shared five tips for this integration. On optimizing... [Read more]

It’s true: 64% More Visitors Are likely To Purchase A Product After Watching A Video. Video, done well, can make a critical difference in your success. Whether you are selling to consumers or businesses, a video can draw people into your offer, making it easier to understand and harder to resist. Experienced online marketer Kevin Fahey uses video... [Read more]

Featured Snippets are blocks in the Google search results which answer a question asked by the user. According to a recent Stone Temple Consulting study, 30% of Google’s search results have Featured Snippets. Eric Enge says, “Google’s use of these types of features has now passed the 50 percent mark in our query set. That’s a clear indicator... [Read more]

Handling email marketing campaigns is a tricky job. You need to understand your customer’s interest and priorities so that you can approach them in the right way at the right time. Marketing Land columnist Mary Wallace has shared 12 fundamentals to make your email marketing stand out. Wallace has focused on humanizing communications, managing... [Read more]

Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t. Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results. Lehr says, “Getting someone to open your email... [Read more]

Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically. The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa. Tim Peterson says, “Since the video ads play... [Read more]

The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO. Le has shared four ways to keep your SEO efforts in a way so that they bring successful result. Many marketers combine pages to attract... [Read more]

An effective marketing strategy helps marketers win the game. With the availability of so many channels an integrated strategy is required to achieve marketing success. Entrepreneur writer Samuel Edwards has shared seven pieces of information that can help marketers build a successful marketing strategy. On importance of doing a research on the right... [Read more]