Leveraging User-Generated Content for Marketing Success
The social media is growing with the power of user-generated content. Internet marketers too can soar high by rightly capturing and utilizing this content.
HubSpot’s Pierre de Braux has shared some useful tips on leveraging user-generated content in marketing.
Pierre says, “Different types of media can be utilized to improve your organization’s value creation initiatives. One type is “owned media.” This refers to the content that your organization has 100% control over, including your company’s official website, company blogs, and your official social media pages.
Owned media may also come in the form of case studies, whitepapers, and ebooks. These types of media are not only controlled in terms of production, they’re also controlled in terms of distribution, because much of it is “gated”. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads”.
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