Latest News

Any form of marketing requires constant innovation leading to improvement and content marketing is no exception. To help marketers run their content marketing operations smoothly, CMI columnist Pratik Dholakiya has shared three important components. Dholakiya says, “When it comes to talking strategy and tactics, sometimes we still talk about this... [Read more]

Econsultancy columnist Arliss Coates has published three highlights from the company’s International Content report. Coates says, “Management of content across borders and languages is a real challenge for brands. Most are underperforming in their attempts to centralize governance, expand into new markets and localize content for a diverse... [Read more]

Econsultancy has released a new report titled ‘How Marketers Learn’. According to Econsultancy, this report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy. The Econsultancy team says, “Embracing a culture of learning and development (L&D)... [Read more]

In many marketing situations, more than one business is promoting a particular product. You have seen it, no doubt. When you are faced with a dozen rivals also promoting a product you want to sell, how do you stand out from the crowd? Often, the buyer chooses which seller (or affiliate) to buy from based on the lagniappe or bonuses. Many people will... [Read more]

HubSpot columnist Danny Rubin has published an article on the use of email templates for building relationship with your subscribers. Rubin has analyzed and presented the problems faced by marketers in the email campaigns. Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor.... [Read more]

HubSpot has published a YouTube video on ‘Topic Clusters: The Next Evolution of Content Strategy’. The HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your... [Read more]

HubSpot’s Sophia Bernazzani has published an article on pillar pages, topic clusters and their new importance for your SEO strategy. A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as... [Read more]

SEO keeps evolving and so it changed in 2017 as well. With the adoption of mobile and social, there are plenty of changes see in the SEO this year. HubSpot’s Amanda Zantal-Wiener has published an article providing a glimpse of how the SEO has changed in 2017. Amanda says, “You’ve likely heard the word “organic” associated... [Read more]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny... [Read more]

Kissmetrics is hosting a webinar on ‘How to identify your highest impact growth opportunities’ on Thursday, September 7 at 10.00 pm PT. The Kissmetrics team says, “Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your... [Read more]

A great and appropriate pricing strategy helps you attract more buyers and turns them into regular customers. Small Business Trends columnist Larry Alton has shared five pricing strategies to help you increase your revenue. Alton says, “Pricing is a very psychological thing. Whether you’re selling candy in a convenience store or luxury homes... [Read more]

Entrepreneur magazine team has shared the five important ingredients of an effective marketing plan. The Entrepreneur team says, “Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words... [Read more]