Latest News
Learn how influencer collaborations can help you in long term
Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products. Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers. Logan says, “Collaborating with influencers on sponsored... [Read more]
Analyze and improve your websites with these tools
Your website is the entry point for leaving a long lasting impression on the propsects and convert them into customers. A well-designed website can help you capture the attention and hearts of your visitors and help you build long lasting relations. With continuour analysis of your sites you can keep a check on the quality and performance of it. Business.com... [Read more]
Business.com’s guide to IAB certifications
Internet Advertising Bureau (IAB) works to empower the media and marketing industries to thrive in the digital economy. It conducts studies and sets standards revolving around digital marketing and online advertising. IAB offers professional certification programs for media sales, ad ops, data solutions, and media buying and planning. Business.com... [Read more]
CMI shares five content marketing trends for 2018
Content Marketing keeps evolving. With every new product launch and the features added to different social networks marketers have to change their content strategy to match with the new requirements. Content Marketing Institute’s Joe Pulizzi has shared five content marketing trends to watch in 2018. Pulizzi says, “About 12 months ago, I... [Read more]
Four steps to score and improve your content
In content marketing, constant evaluation is important. To find out the approapriateness and effectiveness of your content a well-planned analysis an help. CMI has shared a step-by-step guide to help marketers evaluate and score their content. In the article Marcis Riefer Johnston has shared the guidelines presented by Red Hat’s Jared and Leigh... [Read more]
‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar September 26
Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT. The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI. The DMD team says, “Join... [Read more]
HubSpot’s ‘Developing an Inbound Email Strategy’ Training, September 25
HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound... [Read more]
James Murray: Links important for SEO rankings
Laura Hampton of Impression has published an interview with Murray, EMEA Product Marketing Manager at Microsoft Bing. In the interview Murray has clarified the importance of links in the ranking factor. Murray says, ““There’s good reason why links have served their purpose up until now and I think they will continue to do so. But what we’re... [Read more]
Nine elements of a strong LinkedIn sales message
LinkedIn is a great marketing tool utilized by several marketers and brands. A strong LinkedIn sales massage can help you convince the business relationship with people and grow your business. HubSpot columnist Emma Brudner has shared an article on how to create a great LinkedIn message. She has listed the nine components which can make your message... [Read more]
Strengthen your 2017 holiday strategy with these statistics
Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays. Marketing Land columnist Andrew Waber has shared three statistics from the 2016 holiday marketing to help marketers prepare for the upcoming holiday season. Waber says, “At the company I work... [Read more]
Snapchat adds new partners to improve its ad experience
Marketing Land has reported that Snapchat has added 14 new partners to help brands create better snap advertisements. Tim Peterson has listed the newly added partners. Peterson says, “The 14 new Creative Partners by offering are: Web Views Ceros, Famous and Undertone offer tools for brands to create app-like mobile web pages. Web View videos Entrypoint... [Read more]
Sheryl Sandberg: Facebook ads to be driven by more human review and oversight
Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes... [Read more]
