Forbes contributor Ryan Erskine has compiled twenty facts about online reputation knowing which businesses can strategies to strengthen their presence on the web.

The article covers some facts on online reviews, search results and business revenue.

Erskine says, “Here are 20 statistics that prove the value of online reputation management:

The Power Of Online Reviews

  1.  90% of consumers read online reviews before visiting a business. (2016)
  2. Online reviews have been shown to impact 67.7% of purchasing decisions. (2015)
  3. 84% of people trust online reviews as much as a personal recommendation. (2016)
  4. 74% of consumers say that positive reviews make them trust a local business more. (2016)”.

20 Online Reputation Statistics That Every Business Owner Needs To Know


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