Google launched the Accelerated Mobile Pages (AMP) Project to make the web better for all. This project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

Many marketers and webmasters have started using AMP to enhance their marketing efforts.

Search Engine Land columnist Barb Palser has shared some stats on how the AMP links are shared online. Reading this article can help the AMP users to plan out their future campaigns in a way that can get more popular online.

On how the AMP links are handled, Palser says, “When the Google AMP Viewer URL is shared, Google’s Viewer frame detects whether the request is coming from a mobile, desktop or tablet device. Mobile users get the Google-framed AMP page, while desktop and tablet users are helpfully redirected to the canonical page. Fortunately, this is the most common experience, since users are most likely to encounter and share the Google AMP Viewer URL.

In the odd case where the Original AMP URL or AMP Cache URL is shared or linked, which usually occurs when a person manually copies the link, the browser (including Safari) will simply open the AMP page”.

AMP links at large: What’s a publisher to do?

Search Engine Land

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