Improve your YouTube ads with these tips
Video advertising is preferred by many. According to a HubSpot research 43% of people want to see more video content from marketers. The study also states that 51.9% of marketing professionals see video as the type of content with the best ROI.
Keeping these statistics in mind, designing great video ads can surely boost your revenue. Marketing Land columnist Kevin Lee has shared seven tips to help you deliver better ads on YouTube.
Lee says, “YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently in Google (which happens to be the top site).
Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers.
Unlike paid search, which is often managed heavily against last-click attribution, most forms of YouTube advertising are used to either build or reinforce brand awareness. Yes, YouTube ads can contain a call to action (a bit like late-night infomercials), but more often than not, the consumption of video advertising by your target audience is more “upper-funnel.””
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