LinkedIn is a great marketing tool utilized by several marketers and brands. A strong LinkedIn sales massage can help you convince the business relationship with people and grow your business.

HubSpot columnist Emma Brudner has shared an article on how to create a great LinkedIn message. She has listed the nine components which can make your message more effective.

Brudner says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve diligently observed their behavior on the network that you can follow up with a meeting proposal.

But just like sales emails, there’s a right way and a wrong way to write a LinkedIn message.

Let’s dig into the nine components.

1) Subject line

Strive to make your subject line as specific and buyer-centric possible. A question about the recipient’s social activity — be it a blog post, update, or comment — generally makes for a click-worthy title.

2) Their first name

Greet your prospect by their first name so they know this message is intended specifically for them”.

The Anatomy of a Great LinkedIn Sales Message 

HubSpot

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