Laura Hampton of Impression has published an interview with Murray, EMEA Product Marketing Manager at Microsoft Bing. In the interview Murray has clarified the importance of links in the ranking factor.

Murray says, ““There’s good reason why links have served their purpose up until now and I think they will continue to do so. But what we’re going to see is that, as the amount of data that we are able to gather and understand about users – through things like their search history and their live data such as geolocation, or maybe social context of who they might be surrounding themselves with at a given time – we will have way more ability to personalise search and to use different signals which will be able to govern our decisions on what is most relevant to the user at that time”.

Watch the complete interview.


Bing: Future of Links from Impression.
Bing Interview: Future of Links

Impression

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