Latest News

Pictures speak a lot more than words. To make your marketing strategy strong and appealing you should use more and more images. HubSpot columnist Amanda Zantal-Wiener has shared 65 Photoshop shortcuts to help you edit photos like a pro. Amanda says, “You’d think setting up your content in Photoshop would be second nature. But sometimes,... [Read more]

LinkedIn’s Website Demographics tool allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. By using it in the right manner you can analyze your site performance and grow your business. HubSpot’s Amanda Zantal-Wiener has shared four steps to utilize LinkedIn’s Website Demographics tool. Amanda... [Read more]

Forrester is hosting a webinar on ‘Predictions 2018: Mobile Evolves Into The Digital Experience Conductor’ on Wednesday, December 13 at 01.00 pm EST. The Forrester team says, “2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution,... [Read more]

It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales. The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have... [Read more]

An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to... [Read more]

According to a Business Insider report, YouTube may raise the prices it charges advertisers on “reserved” inventory. The site has reported that this change is the result of brand safety issues YouTube faced recently. Mike Shields says, “The web-video outlet is telling advertisers that prices for some of its top US channels could increase... [Read more]

Forrester has published a new guide titled “Predictions 2018 A year of reckoning”. It covers useful predictions for the marketing professionals to plan their tactics for 2018. The Forrester team says, “The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many. Forrester’s 2018... [Read more]

Kevin Fahey has just released his latest aid for online marketers., his IM Checklist. This new guide to successful online business includes 18 Printable PDFs, Spreadsheets and Online Forms that will give you a system for many aspects of your online marketing. That’s important because “Success is in the System.” Having a way to handle... [Read more]

You must have planned your campaigns to strengthen you sales efforts during this holiday season. Still there is some time to for innovating your sales approach and achieve better result this year. HubSpot’s Jeff Hoffman has shared three ways to help you close more deals this holiday season. On making your end-of-year close December 10th, Hoffman... [Read more]

HubSpot team has published a new video ‘Brainstorming: You’re Doing It Wrong’. Brainstorming. What used to be a fairly niche idea that was used in a few select fields has become outrageously mainstream in every kind of corporation, school and meeting that has “planning” in the invite. But as it’s increased in popularity, it’s decreased... [Read more]

In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes. Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends. Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change... [Read more]

Providing a great customer experience and achieving customer satisfaction is a priority for all businesses. Analysis and interpretation of data can help you achieve a greater level in terms of customer satisfaction. Econsultancy columnist Jeff Rajeck has shared four ways to optimize customer experience using data & analytics. On collecting more... [Read more]