Offline Marketing Gives Way to Online Marketing
It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales.
The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have seen the inevitability of online sales becoming the dominant marketing platform. Even the largest and oldest offline merchants have seen the importance of online sales. Sears, Kmart and Walmart, for example, are putting major emphasis on their online sales divisions.
Offline shopping still leads online shopping by a fair amount, but with the accelerating growth of online shopping, this won’t be true in a few years. It is something every local business needs to come to terms with. Marketing consultants can find a rich source of profitable work is assisting local businesses in getting an online presence.
We came across an interesting infographic that gives a lot of useful information about this transition. It’s a quick read and will give you a clearer picture of how your business can profit from this trend.
Check out this new infographic here: Online Sales vs. Offline Sales.
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