Latest News

Targeting local search helps your business reach out to a particular mass. Getting a good rank in local search is challenging since most businesses are trying to remain at the peak. Search Engine Marketing columnist Sherry Bonelli has shared five tactics to improve your local search performance. Bonelli says, “Local SEO is competitive and fierce.... [Read more]

Content syndication is the process of pushing your blog post, article, video or any piece of web-based content out to other third-parties who can republish it on their own sites. It allows you to reach out to a huge mass and is an important marketing tactic nowadays. Content Marketing Institute columnist Michael Schreiber has published an article on... [Read more]

Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our... [Read more]

Content is crucial for any business that is using the Internet for its expansion and growth. Many online businesses find it difficult to create their own content but still want to promote their business using content marketing. For such businesses Buffer contributor, Alfred Lua has shared more than seventy sources from where they can access and share... [Read more]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences. About the whitepaper: It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps... [Read more]

Capegemini has published findings from its research dealing with customer loyalty. The findings reveal what drives brand loyalty, and how to cultivate it. Here are key findings: Consumers’ emotions play a critical role in determining which brands they are loyal to. Executives and consumers have very different perceptions of how well brands make... [Read more]

Providing great user experience is one of the most important tasks for most brands than doing anything else. Econsultancy columnist Ben Davis has compiled eight experts’ predictions on the future of user experience (UX) in the year 2018. On applying design skills to AI, Clearleft CEO Andy Budd says, “If conversations user interfaces were... [Read more]

Copyblogger columnist Morgan Dix has shared a free content marketer’s guide to starting a meditation practice. It is aimed at helping marketers achieve their goals by the way of meditating. This guide can help marketers reduce stress, increase focus, improve your decision-making. Talking about meditation, Dix says, “Meditation is the practice... [Read more]

Marketing is a game of innovation and continuous learning. To improve your results you need to keep trying new ways to reach out and convince prospects to make a purchase. Many a times you succeed and sometimes face a failure. To help marketers avoid some some proven mistakes in their marketing process, MOZ columnist Miriam Ellis has share five most... [Read more]

Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have... [Read more]

Entrepreneur and Sage are hosting a webinar on ‘Your Business Is Talking. Do You Have the Tools to Listen?’ on Thursday, December 14, 2017 at 12.00 pm ET. This webinar will be led by Nicole Hardin, director of product management at Sage Software. Entrepreneur team says, “Your business is humming along and everything is copacetic,... [Read more]

Smart Insights has published a free guide ‘9 Digital Marketing Megatrends 2018’ for its members. This guide lists out the marketing trends for 2018. Smart Insights team says, “This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific digital marketing techniques... [Read more]