Latest News

HubSpot columnist Lindsay Kolowich has shared 14 of the best advertising and marketing campaigns to help marketers design outstanding campaigns for their brands. Talking about the Nike campaign, Kolowich says, “Did you know that, once upon a time, Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged... [Read more]

Econsultancy is hosting a webinar on ‘Seven Digital Trends Shaping Travel and Hospitality Marketing for 2018’ on Wednesday, December 6, 2017. Econsultancy team says, “Travel and hospitality marketing is changing as quickly as consumer behavior. On December 6th, join Econsultancy’s VP of Research Stefan Tornquist and Adobe’s Director... [Read more]

Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH... [Read more]

Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at... [Read more]

Search Engine Land columnist Marcus Miller has shared an article preseting the SEO SWOT analysis to help marketers form their search engine strategies. Miller says, “When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns.... [Read more]

Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our... [Read more]

FLEXY: First website builder with artificial intelligence #ad Now you can create a whole web page with nothing but your voice. The artificial intelligence in Flexy Website Builder understands your commands and, right before your eyes, builds your page. Gone forever are the old days when you had to be a programmer to build a website. Now the software... [Read more]

Search Engine Optimization is something that requires constant engagement and observation which leads to successful rankings. SEO analysis consists of several metrics that help you get good ranks in search engines. Search Engine Land columnist John E Lincoln has shared 12 important metrics that you should be monitoring. Lincoln says, “As a digital... [Read more]

HubSpot columnist Sophia Bernazzani has published an infographic that teaches eleven ways to have a meaningful conversation with your clients. Bernazzani says, “Over the course of an average day, you might hop on a phone call with a ton of different customers. But whether it’s your first call of the day or your 20th, it’s important... [Read more]

HubSpot has shared 5 TED Talks for sales and marketing professionals. These talks are delivered by Eddie Obeng, Kelly McGonigal, Ernesto Sirolli, Angela Lee Duckworth and Dan Pink. Meg Prater says, “Great sales departments motivate their employees with incentives, contests, and — you guessed it — pep talks. Viewed regularly by... [Read more]

Snap has redesigned Snapchat in a way so that it effectively separates social and media into two parts of the Snapchat app. With the new design, the marketing metrics also may change. Econsultancy columnist Patricio Robles has published an article on how the new design of Snapchat may affect the branded content. On how the brands may affected, Robles... [Read more]

MOZ columnist Tom Bennet has published the Complete Guide to Direct Traffic in Google Analytics. This guide is aimed at helping marketers and webmasters understand the ways they can analyze sources of direct traffic using Google Analytics. Bennet says, “When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The... [Read more]