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User experience (UX) has been at the core of any organization since it helps them improve customer loyalty. UX can be achieved improving the usability, accessibility, and pleasure products and services. Econsultancy columnist Ben Davis has shared the biggest user experience (UX) trends in 2017 as mentioned by various industry representatives. Here’s... [Read more]

Copyblogger has opened admissions to its Content Certification Program for a limited time. This program helps marketers to develop copywriting skills for strengthening their sales online. This five-week course has following modules: Week 1 – Content Strategy and Your Role as a Professional Writer Week 2 – The Strategic Framework for Success... [Read more]

Data analysis and utilization leads you business to new heights. Weather it is email marketing or online ad campaigning, analyzing the market helps you target the right mass. In the process of data analysis, marketers face various challenges and make mistakes. MOZ columnist Tom Capper has shared four data analysis pitfalls and has provided ways to avoid... [Read more]

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display... [Read more]

Your website remains at the heart your marketing strategy and its landing page works to influence your visitors so that you can convert them into customers. Econsultancy columnist Nikki Gilliland has share eight steps to achieve landing page success. Gilliland says, “Before we get into the weeds, let’s start by outlining what we mean by landing... [Read more]

HubSpot has made available its on demand webinar on ‘How to Use Video Marketing to Drive More Client Value’. The HubSpot team says, “As a marketing agency, clients frequently ask you about video creation to supplement their latest product launch, announcement, or creative vision. While videos are an excellent way to drive even more... [Read more]

According to HuffPost, an average US worker spends more than six hours a day checking emails. Emailing can be always better if you have grip on some of the shortcuts. HubSpot columnist Scott Tousley has shared thirty shortcuts that saved him sixty hours per year. Tousley says, “One year ago, I invested about two minutes into learning shortcuts... [Read more]

Email segmentation allows you to  offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers. AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post. Hollis says, “As a member of AWeber’s... [Read more]

AWeber has published a free guide to making money with email marketing. This guide shares seven ways to use email marketing for earning online. Brandon Olson says, “When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email. Email marketing has the highest conversion... [Read more]

Keeping your sites search engine friendly is a necessity in today’s online marketing environment. To outperform your competitors you should observe the changes that occur in the search engine algorithms. Forbes contributor Jayson DeMers has shared seven factors that affect your site’s search rankings. DeMers says, “Your Google search... [Read more]

With emerging platforms to utilize for the marketing and promotional activities, marketing has become an easy to handle process. With innovation and right utilization you can win at marketing over Internet. Forbes contributor Jayson DeMers has shared four components for developing an effective long-term online marketing strategy. DeMers says, “The... [Read more]

Econsultancy is hosting a webinar on ‘Seven Digital Trends Shaping Travel and Hospitality Marketing for 2018’ on Wednesday, December 6, 2017. Econsultancy team says, “Travel and hospitality marketing is changing as quickly as consumer behavior. On December 6th, join Econsultancy’s VP of Research Stefan Tornquist and Adobe’s Director... [Read more]