Four steps to utilize LinkedIn’s Website Demographics tool
LinkedIn’s Website Demographics tool allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. By using it in the right manner you can analyze your site performance and grow your business.
HubSpot’s Amanda Zantal-Wiener has shared four steps to utilize LinkedIn’s Website Demographics tool.
Amanda says, “LinkedIn’s Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. In other words, it sheds light on which types of professionals are visiting the site, to help you better target content and ad campaigns.
1. Make sure you have a LinkedIn Ads account.
Website Demographics are only available to those who already have a LinkedIn Ads account. If you don’t have one, check out this beginner’s guide to setting up and running LinkedIn Ad campaigns.
2. Generate your Insight Tag and add it to your Website.
Once you’ve established an Ads account, go to your Campaign Manager“.
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