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The Kissmetrics team has published a free ebook titled “How to Build Your Facebook Customer Acquisition Machine”. Kissmetrics team says, “Facebook ads don’t work like AdWords. So they don’t convert like AdWords, either. There’s no intent. No one looking for something specific to buy. Which means you have work to do. Because you... [Read more]

Content Marketing Institute team has published a video featuring Matthew Pierce on making engaging videos from the Content Marketing World 2017 event. Watch this video to make your marketing video more engaging. Content Marketing Institute  [Read more]

HubSpot team has shared a video titled ‘What are the fundamentals of inbound success?’. This video can be useful to the ones who are starting up with inbound marketing. Watch the video here.   HubSpot  [Read more]

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The... [Read more]

Social media marketing has been adopted by every marketer and brand for fostering their business. Social is a proven platform that has driven the marketing growth around the globe. Forbes contributor Jayson DeMers has shared seven social media trends that will dominate 2018. DeMers says, “These are seven of the most important trends I’m predicting... [Read more]

Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation. To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more. Mahajan says,... [Read more]

Entrepreneur magazine team has published a video on ‘3 Ways to Create More Trust in Your Marketing’ featuring Greg Rollett. Entrepreneur team says, “Everything gets easier when your clients consider you an expert. That’s when they allow you the leash to work to the best of your abilities — when you can focus on making the... [Read more]

Entrepreneur contributor Perry Marshall has shared six strategies to select right keywords and improve the Google AdWords performance. Marshall says, “How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools make it far less of a crapshoot when you first... [Read more]

Econsultancy columnist Nikki Gilliland has shared six of the best experiential marketing campaigns of 2017. Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.  The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences... [Read more]

Online advertising is one of the most used ways to grow a business by getting more customers and generating more revenue. A successful ad is one that helps you convert more prospects into customers. Entrepreneur contributor Perry Marshall has shared seven questions to help marketers determine whether they need to improve their ads. Marshall says, “How... [Read more]

eMarketer has published an interview with Radoslaw Dobrolecki, US Business Development Director, RTB House on how artificial intelligence is changing the marketing. Dobrolecki has answered five questions on AI for marketing. eMarketer team says, “It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based... [Read more]

The eMarketer team has published a podcast on Challenges of Digital Transformation. In this podcast, eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Top Marketers Discuss the Challenges of Digital Transformation eMarketer  [Read more]