Four ways to improve influencer marketing in 2018
Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year.
In 2018, it is predicted to grow even further.
Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year.
Olenski says, “The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated at $763.
The challenge is localization and how to connect local influencers with global brands on a larger stage. More and more entrepreneurs are out to solve this issue, with strong efforts coming from Japan, Argentina, and more mobile-first countries.
Bringing Local Influencers to the World
In Japan, social media is an intricate part of society with over 31% of the total population currently active on Twitter. Known for pioneering street photography, social media has become a source of pride, culture sharing, and opportunity.
For Atsushi Hisatsumi, Founder and CMO of Extravaganza Int. and PATRON-ICO, technology created the opportunity to bring Japanese influencers to the world. “The global economy still has limitations. It can be difficult to book a local Japanese influencer in a cross-border campaign”.
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