Econsultancy columnist Nikki Gilliland has shared six of the best experiential marketing campaigns of 2017.

Gilliland says, “The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. 

The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.

So, what has wowed us in 2017? Here’s a quick run-down of some of the most innovative experiential marketing examples, as well as the reasons why they worked.

29 Rooms by Refinery 29

29 Rooms was first launched in 2015 to celebrate Refinery 29’s 10th anniversary. It is an annual interactive exhibition made up of – you guessed it – 29 rooms, each one individually designed and created by retail brands, artists, and other creative types.

The theme for 2017 was ‘Turn It into Art’, and the brands involved ranged from Clarins and Marc Jacobs to Dyson and Dunkin Donuts”.

The best experiential marketing campaigns of 2017


You May Also Like These Topics...

How to Generate High-Quality Traffic That Turns Into Leads and Sales [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts’ featuring Brian Dean. says, “Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog […]

Sharing is caring

Are Title Tags A Google Ranking Factor? [Answered]

High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank […]

Sharing is caring

SEJ Shares Five Ways To Prepare For Site Closure

Closing a site indicates that the site is no longer in use and can eventually be deleted according to a schedule. Search Engine Journal contributor Matt G. Southern has shared five ways to prepare for a site closure. He says, “More detail about these recommendations and how to deal with the negative impact of taking […]

Sharing is caring

Will Google Penalize Sites That Look the Same? [Answered]

When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller […]

Sharing is caring
Sharing is caring