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The convergence of adtech and martech is inevitable [Webinar Replay]
Forrester has made available the replay of ‘The convergence of adtech and martech is inevitable’ webinar. Despite billions of dollars spent on acquisitions and development and a clear desire by marketers to reduce the number of vendors they work with, enterprise marketing technology remains highly myopic. Nowhere is the struggle to provide... [Read more]
Four influencer marketing changes to expect in 2018
Influencer marketing has been adopted by marketers who want to take advantage of the social channel. The expenditure on influencer marketing vary based on the influencers you are approaching. Entrepreneur guest writer Kamilu Lee has shared four changes in influencer marketing in the year 2018. Lee says, “Here is a look at what 2018 will likely... [Read more]
Five ways to leverage online tools and services for digital marketing
It is very essential to utilize different Internet tools and services to reach out to customers and spread a word about your products and services. Entrepreneur contributor Ronak Samantray has shared five ways to start using new online tools and services to improve your digital marketing. Samantray says, “Here are some methods you need to consider... [Read more]
Entrepreneur Magazine shares eight visual marketing tools
Visual is one of the most influential forms of marketing. It is one of the most effective ways to connect with the people and attract them. Entrepreneur contributor Jyoti Agrawal has shared eight visual marketing tools to help marketers tap into visual marketing in 2018. Agrawal says, “Apart from grabbing the audience’s attention, high-quality... [Read more]
Search Engine Land shares five PPC trends for 2018
Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. Search Engine Land columnist Ginny Marvin has shared fie PPC trends for the new year. Marvin says, “In closing out our big recap of all the big 2017 trends... [Read more]
Four Mobile SEO predictions for 2018
Mobile is everywhere now and e-commerce is highly dependent on mobile devices. According to OuterBox, 62% of US smartphone users made a purchase online using their mobile device. To help marketers plan their 2018 marketing strategy, Search Engine Land columnist Cindy Krum has shared four mobile SEO predictions. Krum says, “The biggest trend in... [Read more]
Marketing Land’s 10 social media marketing columns of 2017
Marketing Land team has shared its top 10 social media marketing columns of 2017. The Marketing Land team says, “Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers, we rely on keeping up to date with the latest social media trends in order to stay relevant.... [Read more]
Four tips to enhance your email marketing in 2018
Email marketing has been an inevitable part of the businesses for more than twenty years now. Even after the introductions of new tools and technologies, email remains at the center stage. Marketing Land columnist Scott Heimes has shared four strategies to help marketers achieve email marketing success in the year 2018. Heimes says, “The holiday... [Read more]
Improve your social media marketing with these strategies
Social is the backbone of any business for getting wider growth opportunities. Since its inception, social media has been essential to brands and marketers and it is becoming more and more indispensable for all. Marketing Land columnist Peter Minnium has shared eight tips to help marketers strengthen their social media marketing. Minnium says, “Brands... [Read more]
HubSpot’s templates for small business
A business requires to keep documenting the work in a way so that it remains transparent to those who are involved in the process. HubSpot team has published ten free templates for businesses to use in the year 2018. Carly Stec says, “Owning or working for a small business can be extremely rewarding. You have a good view of the business operations,... [Read more]
How to Rank in 2018: The SEO Checklist [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How to Rank in 2018: The SEO Checklist’. The MOZ team says, “It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects.... [Read more]
Improve your email marketing with these personalization tips
Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action. When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects. ReadWrite... [Read more]
