Latest News

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How to Rank in 2018: The SEO Checklist’. The MOZ team says, “It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects.... [Read more]

Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action. When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects. ReadWrite... [Read more]

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails. Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t... [Read more]

HubSpot has published a video titled ‘How to Create Videos That Convert Leads into Customers’. HubSpot team says, “Let’s talk about what type of video you should be creating for each stage of the funnel. By showing you what we do, we’ll try to guide you through the different videos we make that follow consumers through the journey... [Read more]

The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns. Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you... [Read more]

Content Marketing Institute columnist Kim Moutsos has shared an article on how marketers can avoid content marketing blunders. Moutsos says, “Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats,... [Read more]

The Kissmetrics team has published a free ebook titled “How to Build Your Facebook Customer Acquisition Machine”. Kissmetrics team says, “Facebook ads don’t work like AdWords. So they don’t convert like AdWords, either. There’s no intent. No one looking for something specific to buy. Which means you have work to do. Because you... [Read more]

Content Marketing Institute team has published a video featuring Matthew Pierce on making engaging videos from the Content Marketing World 2017 event. Watch this video to make your marketing video more engaging. Content Marketing Institute  [Read more]

HubSpot team has shared a video titled ‘What are the fundamentals of inbound success?’. This video can be useful to the ones who are starting up with inbound marketing. Watch the video here.   HubSpot  [Read more]

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The... [Read more]

Social media marketing has been adopted by every marketer and brand for fostering their business. Social is a proven platform that has driven the marketing growth around the globe. Forbes contributor Jayson DeMers has shared seven social media trends that will dominate 2018. DeMers says, “These are seven of the most important trends I’m predicting... [Read more]

Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation. To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more. Mahajan says,... [Read more]