Latest News

Search Engine Optimization is a need for any business today. This makes the requirement of SEO professionals a must for everyone. If you too have started offering SEO services to various organizations, here are some ways you can enhance your credibility. These tips are shared by Search Engine Land columnist Jeremy Knauff. Knauss says, “As SEO... [Read more]

Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search. This guide provides a complete overview of the basics of SEO according to the Google best practices. The following are the contents of the guide: Getting started Help Google find your content Tell... [Read more]

Google has introduced the new Webmaster Video Series comprising short videos. Through this series the Google team will be answering some of the webmaster and SEO questions. Google’s Aurora Morales says, “From 404 errors, how and when crawling works, a site’s URL structure, to duplicate content, we’ll have something here for... [Read more]

Google has always projected quest to improve the search experience. Google has added more images and related searches inside select ‘Featured Snippets’. This will help searchers learn more about their topics and discover new things related to their interest. The company has also updated Knowledge Panels in Search to show related content. Apart... [Read more]

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results. In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter... [Read more]

Google Analytics is going to add four new features to provide webmasters better ways to measure their site performance. The new features will allow them to focus on users in reporting, measure lifetime metrics and dimensions for every user, reach users most likely to convert and more. On how to focus on users in the reports, Google’s Gene Chan... [Read more]

We reported about Google Chrome’s ad blocking plan in August 2017. Google has confirmed its ad blocking plans for Chrome web browser. Google announcemenet: In June, we announced Chrome’s plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners... [Read more]

Unilever CMO Keith Weed has shared his marketing insights from the year 2017. He has focused on acceleration of video, better digital measurement and compelling economic argument for more diversity. On acceleration of video, Weed says, “Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year... [Read more]

The Marketing Week team has published ‘The marketing moments and mishaps of 2017’ podcast. In this podcast, Marketing Week discusses the key moments and most memorable campaigns of 2017, as well as predictions for next year. The Marketing Week team says, “From brands getting political and marketers taking back control to Uber’s... [Read more]

Programmatic ad segment is growing continuously. It comprises online ads and video to digital out-of-home, streaming, voice and TV. According to Forbes, programmatic advertising enables better targeting of prospects, more highly relevant ads and higher quality conversions. Econsultancy’s Ben Davis has shared eleven trends that might be seen in... [Read more]

Email marketing is one of the most successful forms of marketing. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. And 28% of consumers would like to receive promotional emails more than once per week. To help marketers find out how email performed in the year, Econsultancy columnist Nikki Gilliland... [Read more]

Experiential marketing is a form of advertising that focuses on helping consumers experience a brand. It connects them with the brand and tries to develop loyalty. In September 2017, HubSpot shared eight examples of effective experiential marketing campaigns. To summarize the year, Econsultancy columnist Nikki Gilliland has shared the best experiential... [Read more]