Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation.

To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more.

Mahajan says, “We are heading towards 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web.

In 2017, we have seen many changes in the search and we can say Google is putting its continuous efforts to make search behaviour better for users. Considering these changes, you need to plan or revise your digital marketing strategy in 2018 for getting more traffic and to generate sales for your business. There are various factors that you must need to consider while making your 2018 digital marketing strategy. Let’s take a look at them:

Website Speed Optimization

A webpage’s loading speed is the first and most important factor for a business to perform well on the web. How quickly your server is handling the HTTP request determines the fate of your business in the online world.

According to the Aberdeen Group, a mere one-second delay in page-load times lead to an 11% drop in page views, 7% loss in conversions, and 16% drop in customer satisfaction”.

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results


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