Latest News
Case: How HubSpot’s Pricing Page Redesign Increased MQL Conversions by 165%
HubSpot has published a case study on how its pricing page redesign increased MQL conversions by 165% & free sign-ups by 89%. Pamela Vaughan says, “A redesign of a website’s pricing page is typically a huge undertaking that involves a lot of company stakeholders. For us, those stakeholders were web strategy (my team), product marketing,... [Read more]
Three strategies to make this year more profitable
Forbes contributor Louis Mosca has shared three ways to make 2018 your most profitable year ever. Mosca says, “Start by reevaluating the successes and failures of 2017, determining what worked and what didn’t throughout that year. Next, document your goals for 2018 including milestones for profits, cash flow, and business goals, and then consider... [Read more]
Add more value to your blog with these 10 strategies
Blogging is an essential part of our everyday marketing activities. It helps you to connect with more customers and keep them updated with the products and services your brand offers. Forbes contributor Jayson DeMers has shared ten ways to refresh your blog and influence more people. DeMers says, “Even the most inspired, targeted, and motivating... [Read more]
4-Point checklist to audit your social media marketing campaign
Everybody aims at making more money out of social media engagement. Where we all differ is in the way we create and execute our social media marketing campaigns which require evaluation to boost profits. Forbes contributor Jayson DeMers has shared a four-point checklist to help marketers audit their social media marketing campaigns. DeMers says, “Your... [Read more]
Make your Facebook ad images more rewarding with these strategies
Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online. The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business. Entrepreneur contributor Perry Marshall has shared... [Read more]
Seven marketing challenge and how to cope with them
Marketing Week columnist Mike Ritson has published a comprehensive article focusing on the seven major challenges that marketers will face. He has also shared the strategies to beat those challenges. Ritson says, “I’m delighted to present to you the ‘Big Seven’ of 2018 – a crucial checklist of the seven marketing challenges for the big... [Read more]
Why sales and marketing need to be better aligned [webinar replay]
Marketing Week team has made available the replay of a webinar on ‘Why sales and marketing need to be better aligned’. This webinar replay covers: How a better working relationship between marketing and sales will boost the bottom line How to break down the silos between marketing and sales How to create a better customer experience through... [Read more]
Improve your sales performance with these tactics
You need to be creative at your work for making more sales and to continue to acquire new customers. HubSpot columnist Leslie Ye has shared twelve strategies to help marketers improve their sales performance in the new year. Leslie says, “Whether you’re going to President’s Club for your performance in 2017 or fell short, everyone was back... [Read more]
How to Create a Case Study Video That Converts Leads [Video]
The HubSpot team has published the following video on creating case study videos to boost your conversion rate. [Read more]
Are you ready to face Google’s mobile-first index?
In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index,... [Read more]
Increase your Google Display Network ROI with these tips
Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement... [Read more]
Four ways to improve your Facebook reach
In Q3 2017, Facebook user base reached 2.07 billion (monthly active users). With this Facebook achieved a 16% increase year over year. Quality content and useful information are the two most important criteria to boost your Facebook marketing. Small Business Trends columnist Larry Kim has shared four more ways to boost your Facebook reach. Kim says,... [Read more]
