Latest News

Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium. To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc. Gilliland says, “Authenticity... [Read more]

eMarketer is hosting ‘Key Digital Trends for 2018’ webinar on Thursday, January 18. In this webinar eMarketer  senior analyst Mark Dolliver will shared his insights on advertising and marketing. The eMarketer team says, “This is our eighth annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation... [Read more]

eMarketer has reported that more than 77.4% of websites use at least one third-party ad tracker. The company has cited Cliqz and Ghostery survey that covered 144 million webpages. The report further states that 16% sites are using 10 or more ad trackers. More than 46.4% of webpages use Google Analytics service and 21% webpages use Facebook Connect... [Read more]

With the increasing use of mobile devices, voice search is the ‘in thing’. It has devised a new path for the searchers and marketers to reach out their goals. Content Marketing Institute’s Britney Muller has shared an article offering some useful tips on creating content that fits into voice search algorithms. Muller says, “First,... [Read more]

Now that the new year is underway, we marketers need to improve our game. Customers are expecting more and better content from us. Kevin Fahey has just released a new Internet Marketing Checklist, the second in his series, to help us in this task. You will probably recall that Volume 1 was all about how to create and launch a new product. It contained... [Read more]

Video is an irresistible tool to boost your marketing performance. Several studies have proven its usefulness in promotion and marketing of various products and services. Content Marketing Institute columnist Marcia Riefer Johnston has shared ten strategies to create effective marketing videos. Johnston says, “Maybe you know someone who has lost... [Read more]

eMarketer has published a free report titled “Artificial Intelligence for Marketers 2018”. The report covers the following: The current state of investment and adoption of artificial intelligence How to navigate an increasingly complex array of vendors, tools and options Best practices for marketers interested in putting AI to work in 2018... [Read more]

Search engines keep evolving with their new algorithms that leads the brands and marketers to updates optimization strategies. The Branded3’s Stephen Kenwright has shared ten SEO ranking factors for 2018 with a view to help marketers design their search engine marketing strategies. Kenwright says, “Top 10 ranking factors you should be optimising... [Read more]

Econsultancy columnist Nikki Gilliland has shared key benefits of the ‘working backwards’ method for effective customer experience (CX). In this method the focus remains on the customer need. So it tries to explore the benefits of the technology for the customers, and the problem it will solve in their lives, instead of starting with the technology. Gilliland... [Read more]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?’. The MOZ team says, “In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly... [Read more]

HubSpot has published a case study on how its pricing page redesign increased MQL conversions by 165% & free sign-ups by 89%. Pamela Vaughan says, “A redesign of a website’s pricing page is typically a huge undertaking that involves a lot of company stakeholders. For us, those stakeholders were web strategy (my team), product marketing,... [Read more]

Forbes contributor Louis Mosca has shared three ways to make 2018 your most profitable year ever. Mosca says, “Start by reevaluating the successes and failures of 2017, determining what worked and what didn’t throughout that year. Next, document your goals for 2018 including milestones for profits, cash flow, and business goals, and then consider... [Read more]