Facebook has remained a key driver in social media marketing domain with its vast reach combined with Instagram. According to Brandwatch, there are 60 million active businesses pages on Facebook. Pages is one of the options, today businesses use Facebook platform in a variety of ways to reach their target audience. Neil Patel has published a new video ‘Will Small Businesses Still Profit From Facebook Ads in 2020?’ highlighting the future of Facebook in terms of marketing. Patel says, “Do you feel that the number of responses you’re getting for your Facebook ads is decreasing... [...]
Archive for the 'Facebook Advertising' Category
Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]
Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you. Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads. Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way. 1. Install the Facebook pixel This pixel is code that tracks your... [...]
Facebook adverting is one of the most useful ways to reach out your target audience and grow sales. By adopting right strategy for Facebook advertising you can continue to enhance your marketing performance. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Facebook Ads Strategy: A New Approach for a Competitive Marketplace’ featuring Nicholas Kusmich. Stelzner says, “Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media... [...]
It is very important to find out whether your advertising campaigns are delivering expected results. Facebook allows you to track the performance your advertisements but it is advisable to move a step ahead and have a look at the detailed analysis of your ad performance. Social Media Examiner contributor Dmitry Dragilev has shared nine ways to analyze your Facebook and Instagram ad performance. Dragilev says, “Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram... [...]
Social media platforms provide you a great stage to increase exposure and traffic for your business. With these platforms you can also create loyal customers, generate leads and sales. So far, Facebook remains the leading social network. You can advertise on Facebook to reach out to its wide user base and achieve your marketing goals. Social Media Examiner team has published a new YouTube video ‘Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences’ featuring Rick Mulready to help you improve your ad targeting on Facebook. SME team says, “Need... [...]
Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article highlighting different aspects of Facebook Power 5 Ad Tools. Fraser says, “When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical... [...]
According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your target audience and make them take an action. Social Media Examiner team has published a new podcast episode ‘How to Customize Facebook Ads Based on Customer Awareness Principles’ featuring Ralph Burns. Listen to the podcast to learn how you... [...]
Online advertising helps you to reach your target audience and increase sales. With the help of Facebook’s advertising platform you can extend your reach to specific groups and boost your revenue. Social Media Examiner contributor Lynsey Fraser has offered three tips to cut down your Facebook advertising cost and continue to get the same performance. Fraser says, “Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand... [...]
Facebook ads can be a beneficial marketing channel, but unless done well, they can be a big money pit, as well. (We know this from sad experience.) There’s a new package of colorful graphic ads for many niches that you can add your own link and headline to, and deploy them in moments, Facebook Ads Template Boss. This is a professional Done-For-You PLR collection which consists of 900+ Facebook Ads Templates that can be easily edited for your business or your client’s business using PowerPoint. The advantage of this collection (apart from the obvious advantages of the large size and... [...]