Nine Ways to Promote Your Content Using Facebook Ads
Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies.
Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you.
Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads.
Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way.
1. Install the Facebook pixel
This pixel is code that tracks your Facebook visitors’ actions on your website, such as:
- Link clicks
- Form submissions
- On-site search
- Becoming a lead
It’s crucial to install the pixel on your website before launching any Facebook campaigns.
Why? Because without it, you won’t be able to pinpoint what your Facebook ads are prompting people to do on your website. Judging the ROI of your content promotion campaign will be almost impossible”.
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