9 Ways to Analyze Your Facebook and Instagram Ad Performance
It is very important to find out whether your advertising campaigns are delivering expected results. Facebook allows you to track the performance your advertisements but it is advisable to move a step ahead and have a look at the detailed analysis of your ad performance.
Social Media Examiner contributor Dmitry Dragilev has shared nine ways to analyze your Facebook and Instagram ad performance.
Dragilev says, “Are your Facebook ads working for you? Wondering which metrics you should be tracking?
In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.
#1: Assess Awareness
When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):
- Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100.
- Impressions: The number of times people saw your content, even if the same person saw the ad multiple times. If your ad was shown to 100 people who each viewed it twice, you’d have 200 impressions.
The importance of these metrics varies depending on your campaign type and goals”.
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