SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines. Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll... [...]

Search Engine Optimization is the process of getting your sites indexed in the search engines. It requires targeted keywords and search terms to get a desired spot in the search results. HubSpot’s Andrea Francis has shared a list of ten tools marketers can use to find best search terms for their businesses. Francis has also shared some tips to use these tools. Francis says, “If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. A great (and familiar) place to start is to simply type... [...]

Search Engine Optimization plays a pivotal role in enabling the businesses to acquire more customers. According to a Search Engine Journal and Hubspot, 93% of online experiences begin with a search engine and 57% of B2B marketers think that SEO generates more leads than any other marketing initiative. To help marketers perform better in SEO and SEM, MOZ has published a guide for tracking SEO and SEM. Nick Pierno says, “If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if... [...]

SEO requires quality content and optimization of the content keywords. The search engine algorithms keep changing and to keep pace with them you need to create content that helps you to get your blogs indexed. Search Engine Land columnist Kristopher Jones has shared five common mistakes bloggers should avoid to keep their blogs optimized. Jones says, “We all understand the secrets and best practices of SEO, so why do we often fail to leverage these tactics? Let’s explore five common blogging mistakes you may be making right now. Unoptimized keyword structure Despite the rise of semantic... [...]

Quality links help your site indexed well in the search engines. Internal linking also helps your sites to be authentic. All the search engines consider quality links as one of the important parameters while ranking the sites. Search Engine Land columnist Chris Long has shared three ways to help marketers improve link equity and improve their search engine rankings. Long says, “For many websites, there is a big opportunity to improve upon the link equity that has already been established. The best part about all of this is that these issues can be addressed internally, as opposed to link... [...]

An effectively designed website helps you capture more visitors and keep them coming. The site design also plays an important role in strengthening the organic search performance for better performance. Gabriel Shaoolian has shared four tips to improve website design and SEO in his recent article on Forbes. Shaoolian says, “At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with the designer to... [...]

Laura Hampton of Impression has published an interview with Murray, EMEA Product Marketing Manager at Microsoft Bing. In the interview Murray has clarified the importance of links in the ranking factor. Murray says, ““There’s good reason why links have served their purpose up until now and I think they will continue to do so. But what we’re going to see is that, as the amount of data that we are able to gather and understand about users – through things like their search history and their live data such as geolocation, or maybe social context of who they might be surrounding themselves... [...]

SEO requires constant attention and monitoring as it takes care of your brand’s image over the Internet. Most marketers keep track of the latest SEO advancements and the search engine algorithm changes to keep their SEO up to date. In her recent post MOZ columnist Britney Muller has shared five steps to effectively prioritize your SEO tasks. She has also shared a free SEO prioritization worksheet in the article. Muller says, “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled... [...]

SEO and tactics to achieve good rankings keep evolving. Any business today needs to have a strong presence in the search engines for which you should keep trying for getting your sites and blogs indexed. Forbes contributor Jayson DeMers has shared an article aimed at helping marketers know the present status of SEO and how to treat it. DeMers says, “If you’re a business owner that’s paid attention to marketing and advertising trends of the past couple of decades, you know how big search engine optimization (SEO) has become. Some business owners felt it was a fad, and that within a few... [...]

HubSpot has released a free guide to Search Engine Optimization in 2017. The guide is created by HubSpot and OnPage.org who have teamed up to help marketers build an SEO strategy from the ground up. ‘Search Engine Optimization in 2017’ Contents The ins and outs of how search engines work, and what it takes to rank in them How to structure your web pages for maximum on-page SEO How to gain inbound links to your site for improved off-page SEO How to identify the keywords your target audience is searching for Which performance indicators to track when analyzing SEO performance The keys... [...]