Avoid these mistakes to improve your blog SEO
SEO requires quality content and optimization of the content keywords. The search engine algorithms keep changing and to keep pace with them you need to create content that helps you to get your blogs indexed.
Search Engine Land columnist Kristopher Jones has shared five common mistakes bloggers should avoid to keep their blogs optimized.
Jones says, “We all understand the secrets and best practices of SEO, so why do we often fail to leverage these tactics? Let’s explore five common blogging mistakes you may be making right now.
Unoptimized keyword structure
Despite the rise of semantic search and machine learning technology, keyword research should still take precedence when modeling an internal content marketing campaign. All on-site content should be thematically linked by topics and keywords to your overall business objectives.
If our content is simply covering topics and not keywords, how do we know what users reallydemand? Without keyword research, how can you truly know who your audience is and who you are writing for?
Keywords serve as the bridge between user intent and informational/transactional content. Keyword-optimized content helps to position individual web pages to rank higher organically and drive impressions for targeted searches. This effectively makes blog content a lead generator”.
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