In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes. Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends. Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change came quite late this year, only in November, when Google announced stricter rules on AMP. I think the jury is still out on Accelerated Mobile Pages, especially with the content not living on the publisher’s domain, but as a reader I like the speed.... [...]

Search Engine Land columnist Marcus Miller has shared an article preseting the SEO SWOT analysis to help marketers form their search engine strategies. Miller says, “When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics. Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites... [...]

Search Engine Optimization is something that requires constant engagement and observation which leads to successful rankings. SEO analysis consists of several metrics that help you get good ranks in search engines. Search Engine Land columnist John E Lincoln has shared 12 important metrics that you should be monitoring. Lincoln says, “As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Designing a Page’s Content Flow to Maximize SEO Opportunity’. The MOZ team says, “Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday”. Designing a Page’s Content Flow to Maximize SEO Opportunity [MOZ Video] MOZ  [...]

Digital Marketing Depot is hosting a webinar on ‘SEO in 2018: What’s hot, what’s not… A conversation with the experts’ on Thursday, November 30 at 1.00 pm ET. The webinar will focus on the the future of search engine optimization. The DMD team says, “Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s... [...]

SEO is a constantly evolving domain and marketers and webmasters need to keep themselves abreast of its updates if they want to perform well. Econsultancy columnist Marcus Tober has shared an article stating the current SEO trends. Tober says, “A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results. This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each... [...]

To keep your sites rank high in the search engines you need to keep yourself up to date and keep tracing the search engine algorithms. HubSpot has published the Complete SEO Starter Pack to help webmasters with search engine optimization. Christine White says, “Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google... [...]

Quality content leads to good SEO rankings. Apart from making your content rich, you also need to make it fit into the search engine norms so that your sites rank well. Forbes contributor Brian Sutter has shared six things regarding content marketing that a new SEO research has revealed. Sutter says, “Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO. Or about how there is no SEO without content. That’s all true, too. Which is why so many content... [...]

Consistent SEO performance is key to maintaining your online reputation. Gaining knowledge pertaining to the search engine ranking and its algorithm changes is one of the ways to make your sites rank well. HubSpot columnist Aja Frost has answered seven questions that deal with the SEO ranking drops. Frost has answered the following questions: Is the search term itself losing traction? Has the post declined in the rankings for a major keyword? How recently have you updated the post? How recently have you promoted the post in an email? Are the posts that have surpassed it in the SERPs higher-quality,... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target”. Which of My Competitor’s Keywords... [...]